LassiterWare understands the countless moving parts involved in managing employee benefits. We have stepped in to help many clients who were mired in risk and overwhelmed by the demands of employee benefits. The key to a successful partnership is more than products. It’s also about performance. The LassiterWare team consists of “A Performers” because there is no room for error in risk management. Our account management team is equipped to handle the stringent details and supporting infrastructure that renewal deadlines and open enrollment can bring.
We understand what constitutes a strategic account, its goals, the pockets of opportunity to deliver more value, what the customer needs and that sales and account management are different. While we focus on creating and capturing specific opportunities, including value-creation, customer satisfaction improvement, rigorous application of company resources and operational and structural alignment with account direction and needs, we also look at the client’s business with a broader view of its industry and competition.
It is critical to maintain the trust of the client with open and honest communication and what works and doesn’t work for its business. Only if the account manager has a strong understanding of the client’s business strategy, can the client’s needs and expectations be met.
There can be many disciplines involved in successful account management and ultimately someone must be able to tie everything together and make the best informed decisions in a timely manner from creativity, brand planning, best use of media, setting budgets, enforcing deadlines for product development or projects, communicating concerns and capabilities, overseeing the roll out of new systems, spending time on-site, training the client, ensure that orders are delivered on time and act as a liaison between a company and its clients.
